So why should you hire a headhunter to work
with your H.R Staff? My guess is that if you are looking
to recruit, then you have an immediate problem to solve. A headhunter
will meet directly with you, to find out exactly what you are looking
for and will generally specialize in your industry, so will bring
with him a lot of background knowledge.
By working this way, the headhunter
reinvents the whole traditional recruitment process. His first step
will have been to get in touch with a company and to find out who
the top performer is. By doing this, the headhunter will have qualified
the skills and caliber of the candidate before the interview. He
will then test the candidate's knowledge and will use his skills
to probe even further to ensure that the candidate is not simply
saying what they believe the company will want to hear - which is
so often the case in many standard interviews. This enables the
headhunter to fully brief the hiring manager on a candidate's skill
set and to discuss, the value that the prospective employee would
bring to the organization.
The process of evaluating CV's that have been passed
on by HR, in an attempt to match skills to the job description,
is totally removed. Not only does this save an incredible amount
of time, but it also eliminates a host of candidates who will probably
be unsuitable for the job. You have to consider why anyone would
submit a CV if they were happy working for their current employer
or were performing extremely well. It is extremely rare for a top
salesperson to want to work for another company - they are nearly
always headhunted.
This whole process means that there
is no guesswork necessary on behalf of the hiring manager - the
interview is not a 'blind date,' but is an exciting engagement between
two people who are about to seize a mutually beneficial opportunity.
The advantages of the headhunter's technique
also extend to the candidate. Prior to meeting his prospective employer,
the candidate is fully aware of the company's challenges, goals
and culture. He knows what the hiring manager wants to see, has
been motivated by the headhunter and is keen to apply his work skills
to the position. As most hiring managers will understand, there
is nothing worse than interviewing someone who you are not convinced
will want the job.
At the end of the day, an experienced
headhunter will not put any candidate forward until he knows that
both the hiring manager and the candidate are fully prepared for
the interview. After all, a headhunter is only paid upon results.
In light of this, would you still
leave your recruiting entirely to your HR department? Now, I'm sure
that there are some HR experts out there who do spend time researching
the industry and getting in touch with top performers. It is also
important to note that HR play a very important role within a company
as far as managing existing resources goes. However, the management
of initial recruitment for other departments is an area where HR
should maybe take a step back and make way for the hiring manager.
Why? Well, lets take a look at
how the majority of HR departments handle recruitment. They spend
thousands on advertising and hundreds of man-hours on screening
and testing. Their evaluations are based only on CV's, so they tend
to waste time evaluating people who are looking to move for some
reason. They also tend to rely on references, which in this day
and age and particularly within the sales industry are redundant
- a reference will not give you the candidate's previous performance
levels and will certainly not tell you why the candidate is suited
to your job!
The question is - does the HR department
really know what skills are necessary to be successful in a sales
position? Well, probably not - as I'm sure they would be working
in the sales department themselves if they did! In which case, how
can they be capable of judging someone's worth and identifying a
solution? This surely means that they are processing hundreds of
unknown candidates, rather than people they know can do the job.
Furthermore, by allowing all recruitment
to be reliant upon the HR department, you are restricting your market
to only 'those that come in'. What about all the other people out
there who may be available but aren't actively searching? There
are hundreds of opportunities out there - you just need a talented
headhunter to exploit them for you.
A headhunter's strategy is powerful.
His sole aim is to create a synergistic match between a company
and a prospective employee. He is fully aware of the market and
spends a lot of time researching the top producers within a particular
industry. Not only is he continuously enlarging his circle of contacts
through proactive networking techniques, but he also knows how to
sell your company to the people who you would ideally like to recruit.
If these techniques didn't work,
those companies who have already recognised the advantages would
not have turned to headhunters for assistance. If you are still
unsure, maybe you should consider this: Who would you send into
the market to recruit new customers - your top performing, most
impressive salesman or a customer service representative?